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A dynamic photo showcasing a diverse group of young athletes wearing the latest Nike sportswear, set against a vibrant urban backdrop with graffiti art. The camera angle is low, capturing the athletes in mid-action, highlighting the innovative designs and technology of the clothing. The lighting is dramatic, with a mix of natural sunlight and colorful artificial lights, creating a sense of energy and movement. The color grade is bold and saturated, enhancing the intensity and competitiveness of the scene. The ad concept revolves around the tagline, "Unleash Your Power," emphasizing empowerment, strength, and style.